Background: We aimed to determine strength, weakness, opportunities and threats analysis and intended to present strengths, weaknesses, opportunities and threats Matrix model for appropriate implementation of Fami-ly medicine program in Iran. Methods: This was a descriptive-analytical and cross-sectional study. All attending physicians in 30 health care centers of Tehran University of Medical Sciences, Tehran, Iran were asked to present and prioritized their views about strengths, weaknesses, opportunities, and threats factors of family medicine program in Iran in 2015. Then, the prioritization of these factors was showed by weighted score of each factor. Finally, the respondents determined four groups of TOWS model including SO, ST, WO, and WT strategy for development of family medicine in Iran. Results: Totally, the respondents expressed 44 factors as strengths, weaknesses, opportunities, and threats of family medicine program and prioritized these factors and suggested 30 TOWS Matrix strategy for efficient implementation of this program. Conclusion: There were many internal and external factors that impress the implementation of family medi-cine program. There is a gap between the ideal and the current situation of this program. We suggest the health care system policy makers notice the TOWS Matrix strategies determined for improvement of family medicine program in Iran.

Today, developing Medical tourism especially for developing countries is one of the sources of income. If any development in the body of tourism not within the strategic planning framework, and which does not consist of continuous control and preventive actions, will, in different dimensions, meet negative and irrecoverable impacts. Hence, the present study is to examine the position of medical tourism in Shiraz in order to formulate appropriate strategies for proper and comprehensive development. This research method is a combination of surveys and descriptive-analytics. 80 medical tourists and 20 medical tourism experts were selected as a random sample, and, for samples, strategic factors through questionnaires were distributed. Data collected were set in the framework of the Strategic SWOT model, and computational steps were computed using decision-making method based on Fuzzy-TOPSIS. Analysis of findings showed that according to the focus of the first, second, and third strategy obtained from combining Comments of sample groups, focus strategy to action is an aggressive one.

Introduction: The strategic management and planning is the highest level of management that has a long-term attitude in resource allocation and decision making. Relying on a combination of perspectives, policies, structures, and effective systems in this field, the strategic approach in water resources management prevents sudden future events and crises that will lead to the sustainable development of water resources (Pour Fallah et al., 2009). Determination and development of water resources are one of the important steps in sustainable use of water resources. There are several methods and models for this purpose, each of which contains its own concept and insight and follows specific techniques and instructions. Among the various models, the SWOT Matrix, which assesses the system strengths, weaknesses, opportunities, and threats, is more common and well-known (Hill and Vetbrook, 1997). Extraction of a strategy based on the strengths and weaknesses of the internal environment and the opportunities and threats outside the management field provides realistic solutions to the decision maker, and the closeness or distance of the solutions from the sustainable development model-planning (Azarnivand et al., 2013). Although the common use of this model is mainly related to the strategic planning of production and service organizations, its unique features make it possible to use it in the analysis of various issues such as watershed management at extra-organizational levels. More recently, the use of SWOT analysis for water resources management has been proposed in previous research (Petusi et al., 2017; Negar, 2015). Methodology: This study was performed in four main stages, namely identification of internal and external factors, weighting of factors, creation of Matrix for the evaluation of internal and external factors, and finally selection of appropriate strategies (Ghazavi, 2019). The formation of SWAT Matrix leads to the presentation of four management strategies as follows. • Competitive/Aggressive Strategy (SO): By implementing this strategy, an effort is made to take advantage of external opportunities. • Review/Conservative Strategy (WO): The goal is to take advantage of opportunities in the external environment to improve internal weaknesses. • Diversity Strategy (ST): Reduce the impact of external threats using strengths. • Defensive Strategy (WT): Defensive mode that aims to reduce internal weaknesses and avoid external threats (Sarai and Shamshiri, 2013) Results and discussion: According to the results of the present study, the total final score of internal factors was 2. 98 in the evaluation Matrix, which can mean the strength of internal factors. The total final score of external factors was 2. 89 in the evaluation Matrix, which means that Natanz city has been able to take advantage of the factors that create opportunities or situations, or avoid some of the factors that threaten the city. Based on the results, the best strategic position for Natanz urban watershed is in the offensive range, which focuses on internal strengths and external opportunities. Besides the existing capabilities and potentials in Natanz should be used in managing runoff management. Conclusion: In order to provide appropriate strategies and strategies for strategic management of Natanz urban watershed, strengths, weaknesses, opportunities, and threats were studied using the SWOT method. The findings show that Natanz city, despite a low level of the urban basin for various reasons, was not able to make optimal and desirable use of this natural facilities for its development and progress. The existence of impenetrable levels, digging numerous wells to supply water to factories and industries, and the lack of municipal wastewater treatment plants are some of the threats to the region. According to the results, aggressive strategy is the best structural strategy for the Natanz urban watershed.

Purpose of this research is development and optimizing of supported lands, trough identification of strengths, weaknesses, opportunities and threats in these lands. This research has done in two phases,first phase is identification of factors affecting supported lands and general condition of BIK port using foretime researches. In second phase, factors prepared in a questionnaire and distributed between statistic samples. 126 numbers of questionnaire were answered. Descriptive statics shown that repliers were covering bulk and container experts, port and maritime affairs experts, research advisors, manager of port and maritime operation and active merchants in BIK port. In this research T test is used for specifying condition of 24 effective factors on supported lands and SWOT Matrix is used for classification of these factors. Most important results of T test are as follow: Fundamental substructure such as electrical power, fresh water, and firm’, s independency (strengths). lack of modern load/discharging machinery and logistic soft wares (weakness). Willing of CIS countries for transiting cargo from BIK port and feasibility of supported lands development (opportunity). development of 2700 hectare of Bandar Shahid Rajaee and complicated administrative paper works (threat). Adequate strategies were proposed for each possible case, such as physical and substructure development strategy. Development and improvement of access roads to the hinter lands, reinforcement of publicity and marketing on capability of hinterlands and decision on use of present transportation capacities.

This study aims to analyze the current status of e-government in Iran using the SWOT Matrix to identify its strengths, weaknesses, opportunities, and threats. A qualitative approach was employed based on content analysis of scientific literature, strategic policy documents, and official reports related to e-government in Iran. Data were gathered through purposive sampling until theoretical saturation and analyzed using NVivo software. Open, axial, and selective coding techniques were applied to categorize the data within the SWOT framework. Findings indicate that Iran’s e-government possesses considerable strengths, including robust ICT infrastructure, regulatory support, skilled human resources, and successful digital platforms. However, major weaknesses include fragmented systems, institutional resistance, digital divide, and cybersecurity concerns. Opportunities such as national digital transformation policies, emerging technologies, and a growing digital culture provide a foundation for progress. Conversely, threats such as international sanctions, managerial instability, and cyber vulnerabilities pose serious challenges to advancement. The study concludes that successful development of e-government in Iran requires an integrated and multidimensional approach, emphasizing inter-agency collaboration, stakeholder engagement, managerial continuity, and public trust. The SWOT framework serves as an effective tool for strategic planning toward smart governance.

In the sports industry, dynamism is needed for survival, and marketing science provides a suitable foundation for proper marketing methods. The purpose of this research was to design a strategic marketing plan for billiards based on SWOT analysis using the QSPM Matrix. This research is of a descriptive-survey type and based on the purpose, it is practical. The statistical population of this research included all the members of the Federation's Board of Directors, university marketing professors, media experts of the sub-categories, the officials of the Federation's committees, whose number was equal to 15 people. The current research instrument is a researcher-made questionnaire that was designed using the Delphi method by using library studies, document review, and expert opinions of professors who had expertise in related fields. The validity of the questionnaire was confirmed by 10 professors in the field of management, strategic, and marketing. Also, the reliability of the questionnaire was obtained through Cronbach's alpha of 0.79. Then the SWOT analysis method of internal factors and external factors evaluation Matrix was used to determine the situation. In the inferential statistics section, Friedman's test was used to prioritize criteria at the 0.05 level, and QSPM Matrix was used to prioritize strategies. The mentioned information was analyzed using SPSS version 26 software. The strategic marketing plan of the billiard field had 9 strengths, 13 weaknesses, 7 opportunities and 10 threats. The sports marketing position of billiards was located in the defensive area. 4 strategies for realizing the mission of the long-term marketing goals of the federation were formulated and an operational plan was prepared for each of them. It was concluded that the billiard field can use the proposed strategies in the marketing of billiards in order to bring success to the marketing of this federation and improve its performance.

Mirjaveh Special Economic Zone is a growing region that has a natural and God given attraction inside, and unique natural and historical attractions around it, especially in the Temin and Ladiz areas. This special economic area with many strengths will be able to take advantage of its opportuni ty. The purpose of the present study was to identify the strengths and weaknesses and opportunities and threats in front of tourism development and the Mirjaveh special economic zone and provide the appropriate and efficient strategies. Identifying and analyzing strengths, weaknesses, opportunities and threats using the SWOT model, and quantitative strategy planning Matrix (QSPM) has been used to select the best tourism development strategy. To determine the weight of SWOT factors, a questionnaire based on the Likert scale was designed as 5 items and completed by 20 tourism specialists and experts in the level of Sistan and Baluchestan province. The results of the research show that aggressive strategies are the most suitable strategies for the development of tourism in the special economic zone of Mirjaveh. The SO1 strategy, with an average of 2. 571, with emphasis on the development of ecotourism (natural tourism), has been proposed at the natural absorption centers as the best suggestion.

In this ever-changing business scenario, the manufacturing product industries have to be in position to recognize the ever changing pulse and demands of the market. Customer satisfaction and quality management has become a strategic issue for companies in the new millennium. Quality Function Deployment (QFD) literature suggests that building up the House of Quality (HoQ) is not a difficult task, however to analyze and interpret the information available is replete with a lot of uncertainty and presents less than optimal solutions. This paper attempts to address these twin issues of the Post-HoQ analysis and its interpretation through SWOT. The development and mechanics of QFD model is presumed to be known to the followers and the paper deals specifically with post-HoQ model through a well-defined and structured approach to comprehensive Matrix analysis. The paper contributes a method for evaluating and analyzing the customer data and technical data in QFD as a function of the generation of useful information resulting in a better decision making process. The outcome of the study is a comprehensive solution which discusses post-Matrix analysis through underlying concepts; requisite steps; information needed; and the computations involved. The applicability of the proposed model is demonstrated with an illustrative hypothetical example of a medical-care product – disposable syringe and needle.

in this work, we aim to analyze and identify the most appropriate strategies in order to deploy solar energy in Iran. For this purpose, in a comprehensive framework of strategy development, the internal and external factors of a general and specific environment are determined. Then four different strategies including the aggressive (strong expansion and development), conservative (maintaining, internal protection), competitive (maintaining, external protection), and defensive strategies (withdrawal, reduction of costs, ceasing on investment, joining another corporation) are considered using the internal-external and SWOT (strengths, weaknesses, opportunities, and threats) matrices. According to the numerical results of the internal and external factor evaluations, which are 2. 74 and 3. 06, respectively, the aggressive strategies would be acceptable for Iran. However, since the location of these values in the internal-external Matrix is close to the conservative cell, the effective strategy for the present condition of this country is a combination of the aggressive and conservative strategies.